Published August 21, 2025

Summer 2025 Market Update: Custer, SD

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Written by Amanda Carlin

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🏘️ Custer, SD – Summer 2025 Market Snapshot

Price Trends & Market Conditions

  • In July 2025, homes in the city of Custer saw a median sale price of about $408,000, down 18.2% from July 2024 ($499,000)

  • Meanwhile, Custer County overall had a median sold price of ~$419,000, reflecting a 14.5% decline year-over-year

  • Zillow reports a Custer ZHVI (Zillow Home Value Index) around $476,570, up 3.9% over the last year, though this includes seasonal variation and broader trends outside recent sales figures Zillow+1.

  • Historically, Custer homes have appreciated over 160% since 2012, reaching an average near $468,700 in 2025 businessinsider.com+14

Market Speed & Competition

  • Average time on market for Custer city homes is approximately 61 days, with the broader county averaging 66 days—both slightly improved from the prior year barrons.com+9

  • The city market is showing clear buyer-friendly trends: about 50–57% of homes sold below asking price, only ~17% at list, and the remainder over list.

  • Several recently sold homes illustrate this dynamic: a home sold 5% over list in just 31 days, another sold 7% under asking in 55 days, while a $1.95M property lingered 358 days before closing slightly under list — underscoring how location and pricing impact outcomes.

Supply & Listings Dynamics

  • The number of active listings in Custer city rose from 48 in June to 61 in July 2025, up 27% month-over-month.

  • Custer County listings grew from 56 to 70 active homes in the same period, a 25% increase, signaling rising inventory across the region.

📊 Comparison Summary: Custer vs. County

Area Median Price YoY Change Days on Market % Below List Price Buyer/Seller Market
Custer city ~$408K –18.2% ~61 ~50–57% Buyer advantage
Custer County overall ~$419K –14.5% ~66 ~57%+ Buyer advantage
 

🌲 Local Market Insights & Buyer/Seller Strategies

Buyers

  • Significant negotiating power exists—over half of all homes sold for less than list.

  • With growing inventory and longer market exposure, buyers can wait for favorable pricing, especially on mid-priced and larger properties.

  • Quick action may be still required for well-priced or centrally located listings in the heart of town or near tourist zones.

Sellers

  • Pricing appropriately is more crucial than ever: homes priced competitively may still attract offers in 1–2 months.

  • In rural or high-end segments (e.g., tourist cabins or equity homes), showcasing features and staging becomes vital to differentiate amid rising listings.

  • Some sellers may prefer withdrawing over dropping price; however, motivated pricing usually yields better results in this shifting market.

📝 Custer in Context

Custer remains a key niche in the Black Hills real estate scene—popular among retirees, vacation‑home seekers, and lifestyle buyers drawn to amenities, proximity to attractions like Custer State Park, and its scenic small-town vibe Home Stratosphere. Compared to nearby counties and towns, the local market is seeing sharper declines in recent sales, but long-term value gains remain strong.

 

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Want to know if now is the right time for you to buy or sell?

 

Trust your local real estate experts: Lewis Realty. 

 

605-673-5885 | lewisrealtyblackhills@gmail.com | www.destinationblackhills.com

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