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Market UpdatesPublished August 21, 2025
Summer 2025 Market Update: Custer, SD

Custer, SD – Summer 2025 Market Snapshot
Price Trends & Market Conditions
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In July 2025, homes in the city of Custer saw a median sale price of about $408,000, down 18.2% from July 2024 ($499,000)
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Meanwhile, Custer County overall had a median sold price of ~$419,000, reflecting a 14.5% decline year-over-year
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Zillow reports a Custer ZHVI (Zillow Home Value Index) around $476,570, up 3.9% over the last year, though this includes seasonal variation and broader trends outside recent sales figures Zillow+1.
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Historically, Custer homes have appreciated over 160% since 2012, reaching an average near $468,700 in 2025 businessinsider.com+14
Market Speed & Competition
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Average time on market for Custer city homes is approximately 61 days, with the broader county averaging 66 days—both slightly improved from the prior year barrons.com+9
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The city market is showing clear buyer-friendly trends: about 50–57% of homes sold below asking price, only ~17% at list, and the remainder over list.
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Several recently sold homes illustrate this dynamic: a home sold 5% over list in just 31 days, another sold 7% under asking in 55 days, while a $1.95M property lingered 358 days before closing slightly under list — underscoring how location and pricing impact outcomes.
Supply & Listings Dynamics
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The number of active listings in Custer city rose from 48 in June to 61 in July 2025, up 27% month-over-month.
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Custer County listings grew from 56 to 70 active homes in the same period, a 25% increase, signaling rising inventory across the region.
Comparison Summary: Custer vs. County
Area | Median Price | YoY Change | Days on Market | % Below List Price | Buyer/Seller Market |
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Custer city | ~$408K | –18.2% | ~61 | ~50–57% | Buyer advantage |
Custer County overall | ~$419K | –14.5% | ~66 | ~57%+ | Buyer advantage |
Local Market Insights & Buyer/Seller Strategies
Buyers
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Significant negotiating power exists—over half of all homes sold for less than list.
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With growing inventory and longer market exposure, buyers can wait for favorable pricing, especially on mid-priced and larger properties.
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Quick action may be still required for well-priced or centrally located listings in the heart of town or near tourist zones.
Sellers
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Pricing appropriately is more crucial than ever: homes priced competitively may still attract offers in 1–2 months.
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In rural or high-end segments (e.g., tourist cabins or equity homes), showcasing features and staging becomes vital to differentiate amid rising listings.
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Some sellers may prefer withdrawing over dropping price; however, motivated pricing usually yields better results in this shifting market.
Custer in Context
Custer remains a key niche in the Black Hills real estate scene—popular among retirees, vacation‑home seekers, and lifestyle buyers drawn to amenities, proximity to attractions like Custer State Park, and its scenic small-town vibe Home Stratosphere. Compared to nearby counties and towns, the local market is seeing sharper declines in recent sales, but long-term value gains remain strong.
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Want to know if now is the right time for you to buy or sell?
Trust your local real estate experts: Lewis Realty.
605-673-5885 | lewisrealtyblackhills@gmail.